More than 86% of businesses say they plan to increase their email marketing budgets next year. Encourage feedback by offering ways for the reader to reply, get in touch, or forward to a friend. Keep your copy friendly by writing the way you (or your brand) would speak to someone on the phone. Buzzfeed encourages opens through attention-grabbing subject linesĪn email from Leadpages is probably not the most exciting email in a subscriber’s inbox, but they their audience engaged by creating copy that feels like a conversation rather than a broadcast message. If your email is not optimized for mobile, 80 percent of users will delete it. Approximately 46% of all email opens happen on a mobile device.Use a mix of images and text in your campaigns, and always assign images alt text. However, 43% of people disable images, and some email clients don’t display background images.Two-thirds of subscribers prefer emails that are mostly images ( Litmus research).Format your email as a single column that is 600-800 pixels wide.Layout best practices to incorporate in your email newsletter template: Their templates are consistent and engaging, but more importantly, they follow layout best practices to ensure the messages get delivered. Mailchimp knows that the best emails are the ones that make it into their viewers’ inboxes. It should come as no surprise that the email platform Mailchimp has great email newsletters. Mailchimp’s email newsletter template follows layout best practices
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